I work with consumer brands, retailers, and media companies to clarify voice, refine positioning, and build relevance through strong editorial thinking and culturally fluent storytelling. My approach is grounded in strategy, but driven by taste, context, and an understanding of how people actually engage with content.
I’m currently the Fractional Head of Marketing at InterRoom, while freelancing across brand and editorial work, including leading marketing and content initiatives for The Feels. I also report on climate and culture for The Cool Down. I’ve shaped content and campaigns for major retailers including Macy’s and FARM Rio, and have partnered with high-growth startups and small businesses like The Branch Media, Verifyt, GoodHuman, Retrieve Technologies, Jenny Jo Art, and SLVR MAPLE.
My background in journalism (shoutout to the Newhouse School at Syracuse) keeps me curious and honest. My work lives at the intersection of fashion, sustainability, media, and tech—and I’m especially drawn to teams building toward a more thoughtful future.