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MACY'S
Macy's is one of the oldest and most iconic department store retailers in the United States, having been established in 1858. It now boasts over 800 stores and a robust online presence.
My Role:
As a copywriter for Macy's, I wrote and edited promotional copy for their print books, digital and website pages, SMS messages, and email marketing assets for several of their accessories categories, including shoes, jewelry, watches, handbags, and fragrances. I also worked directly under the guidance of the Copy Director to concept both visuals and copy for our print book for their Great Shoe Sale.
Deliverables:
- Web, email, direct mail, SMS, promotional copy
- Collaboration with marketing and design teams on campaigns and content
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