top of page
GOODHUMAN
GoodHuman is a sustainable shopping and content app that aims to make it easier for the everyday consumer to buy from and learn about brands having a lower impact on the planet, while also connecting with other like-minded folks.
My Role:
As the Social Marketing Manager for GoodHuman, I managed strategy for, wrote, and designed all social media content; wrote all copy for the website, app, branding materials, ambassador program materials, paid ads; and created company presentations for investors. I also wrote and edited freelance submissions for the website's blog and managed our ambassador program.
Deliverables:
- Social media + marketing strategy
- Brand identity
- Web, email, in-app, social media, advertising copy
- Art + copy direction across social channels
- Graphic design
- Video + content creation
- Paid advertising
- Blog writing and editing
Website Copy
.png)
Ad Copy
App Promotion
Influencer Partnerships/Ambassador Program
bottom of page