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alexis . mcdonell

FARM RIO

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FARM Rio is a Brazilian apparel brand known for its bold prints, vibrant colors, and tropical charm. While the brand has existed since 1997, it launched global operations starting in the United States in 2019.

My Role:
As a copywriter for FARM Rio's Global team, I worked directly with the marketing and branding directors from FARM Rio's Brazilian team to develop a global voice for the brand. Once established, I wrote, edited, and helped plan and manage strategy for social copy, email newsletters, paid ads, website copy, product descriptions, press releases, branding materials, and in-house materials.

Deliverables:
- Brand voice
- Web, email, social media, branding, press, advertising copy
- Collaboration with marketing and design teams on campaigns and content

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