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THE FEELS
The Feels is a company reimagining modern dating and connection. Through IRL dating events, matchmaking, retreats, and online education, The Feels equips people with practical tools for better relating grounded in positive psychology, somatic awareness, mindfulness, and nonviolent communication.
My Role:
As the Comms & Digital Growth Manager for The Feels, I lead digital strategy, brand voice, and growth initiatives across social, email, paid media, and partnerships. I own the brand’s digital presence end-to-end, shaping messaging, directing creative, driving community engagement, and optimizing performance across channels. I work closely with the founder to evolve The Feels’ positioning from an event-led brand into a broader relationship wellness company, expanding awareness, increasing conversion across offerings, and strengthening thought leadership in the modern dating space.
Deliverables:
- Organic + paid social strategy
- Brand voice development and messaging evolution
- Creative direction and management of design team
- Paid creative concept development + iteration
- Email marketing strategy + execution
- Website management + SEO optimization
- Campaign management for launch of new offerings
- Digital growth reporting and performance analysis
- Influencer and brand partnerships
- Thought leadership development for founder
Modern Dating 101
Live Online Course
Led the launch strategy for The Feels’ first flagship online course, positioning it as a practical, psychology-backed alternative to swipe culture and translating relationship theory into accessible, conversion-driven messaging across social, email, and landing pages.
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The Feels x Love Drive WKNDR
Valentine’s Weekend Singles Retreat
Reframed Valentine’s Day from a pressure-filled holiday into an immersive, values-aligned experience for grounded connection — developing the campaign narrative, creative direction, and digital rollout across social and web.
(Self)Trust in Practice
Dating Accountability Group
Launched a recurring accountability container focused on pattern-breaking and self-trust, crafting messaging that shifted the conversation from “finding the right person” to becoming someone who relates differently.
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Organic Social
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