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SLVR MAPLE
SLVR MAPLE is a resource hub for all things sustainability and harmonious living, as well as a sustainable apparel clothing company.
My Role:
As as Marketing and Content Strategiest for SLVR MAPLE, I developed a brand voice for the brand and created copy for its website, product descriptions, and email marketing campaigns. As part of its efforts to also serve as an educational hub for those interested in sustainable fashion and environmentalism, I wrote several blog posts to educate consumers on everything from consumption habits to recycling practices to energy debates. I also created a social media strategy and calendar for all of their channels for educational purposes and brand awareness.
Deliverables:
- Social media + marketing strategy
- Brand identity
- Art + copy direction across website, email marketing, and social channels
- Web, email, social media copy
- Blog writing and editing
- Video + content creation
- Fact-checking + research
- Graphic design
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