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VERIFYT

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Verifyt is a social commerce platform focused on solving one of online shopping’s biggest problems: fit. Using 3-D body scanning  technology, Verifyt helps users find better-fitting clothes and discover styles they love—while also empowering them to become creators in the fashion space.
My Role: 
As a paid media consultant for Verifyt, I support growth and brand marketing efforts, with a focus on paid social strategy, messaging development, and creative direction. I work closely with the team to shape Verifyt’s brand voice, define core messaging pillars, and translate complex technology into clear, compelling campaigns that connect with users.
Deliverables: 
- Paid social strategy + copy + creative direction
- Analytics analysis + Campaign optimization
- Audience growth and app download campaigns
- Development of core brand pillars and belief system
- Scriptwriting for brand videos and events
- Creative direction and scripting for Times Square ad
Times Square Ad
Paid Social Ads
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Influencer Ads

©2025 by Alexis McDonell

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