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VANESSA SALES
Vanessa Sales is a career coach and mentor for individuals working in the major global sporting events industry. For 18+ years, she has worked on events like the Olympic and Paralympic Games, Football World Cup, and Pan-American Games, and now helps people who are looking to transition into a new role or make a career change.
My Role:
Vanessa is a client I worked with regularly as a freelance copywriter and content strategist. Working with another marketing strategist, we developed the brand voice and visual identity for Vanessa's career coach business, which included creating a website for her business from scratch and establishing a social media presence on Instagram and LinkedIn to reach her target professional.
Deliverables:
- Brand voice
- Marketing and content strategy
- Web, event, social copy
- Video scripts
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