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SOPHRO MAGAZINE
SOPHRO is a publication focused on sustainable fashion and intentional living for the conscious, fashion-loving man and woman. It takes an in-depth look at the various aspects of the fashion industry – such as production, textiles, carbon offsetting – and explore how they impact the environment, while also searching for innovative brands and solutions for these issues.
To date, we have published one print issue and many pieces of web-exclusive content. We will be relaunching with a second print issue in 2024.
My Role:
As its creator and editor-in-chief, I conceptualized and launched SOPHRO through arranging a team of freelance writers, raising funds via Kickstarter, organizing and executing a 64-page print magazine from concept to final publishing, and designing and launching our website. This involved collaborating with a graphic designer, organizing models and clothing for three photo shoots for photo spreads, editing content, managing a team of writers, sourcing additional photography, and working directly with our green printer. Additionally, I have written FOB and feature pieces for our print publication and website.
Deliverables:
- Editorial voice and creative direction
- Execution and organization of a print magazine
- Website content development with SEO optimization
- Managing network of PR and brand contacts
- Social media strategy and management
- Fact-checking
- Graphic design
- Video + content creation
Website
Print Magazine
Social Media
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